Critical Factors In Store Retail Sales

Retail store business was going to die or grow depends on several factors. These factors are:

1. Inventory

Inventory in your store is the main reason customers come to visit your store. Inventory is the product or merchandise contained in the store. Availability is closely related to the velocity of money earned by a store. If the inventory on hand is less than consumer demand, then the store will have a sales loss, which where the store lost sales due to stock unavailability. On the other hand, if the store has a lot of inventory compared to the demand of consumer, the goods can not be quickly converted into cash because there is no sale. As a result, the store will incur a loss because of buying the unsold goods. Ideal conditions for an inventory is "just enough", which is products meet all consumer demand.

In the language of retail stores, inventory is divided in several terms, namely:

a. Dead stock: Which is products that never sold and hidden for so long on display or in storage so it can not be converted into money.

b. Slow moving: the products sold is less . In other words this product is still sought but not many. Conversion of this product into cash is very slow. such example in the Blu-ray movie retail stores, which are slow-moving products is a movie collection.

c. Fast moving: it is very salable product. This product is the most quickly converted into cash. The products of this are also called best-selling products, most store earning money is from the sale of this product. such example in the movie retail stores, which are fast moving products is the New Release movies or Box Office.

2. Price

When your store are not sell unique items, meaning that lot of other stores that sell the same goods, then the price becomes the dominant factor in influencing sales. In such cases, the goods must be sold cheaper than the competitor's price in a store, of course, with consideration of profitability.

3. Variety of goods sold (assortments)

Ability in answering the needs of consumers represented by the full assortments are available in stores. The ideal assortments where store visited by many consumers is :

a. complete.

The point is that your store is able to meet all the needs of customers who shop at your stores. If you are selling Blu-ray movies instance, it is said complete assortments if your store can provide all the movies that consumers want.

b. Up to date.

The point is to always keep abreast of current trends. If your store is a store that sells the movie, then your store says up to date if latest film is always available at your store.

4. Customer Service

The next critical factor in sales is customer service. Customer service is not merely friendliness, or alertness clerk in serving customers. Customer service even further is to make how customer be comfortable when they shop in stores and are willing to come back again at a later time. This is the most important factor, because it is not only determines the sales, but also determine the image of your store. Why? Because every business is a "service" business and the best customer service is "service beyond service excellence".