Recently many consumers abandon the offline ways of searching for products and services they need, and offline retailers and service-based companies may has more difficult to maintain their customers. So definitely, offline retailers must renew their marketing strategy to be visible online to the person who is searching for your product or service. Either way - you need to open in new business, and in order to do that you might have to cut back your offline expansion or maybe close it's doors. In my opinion, we should expand our business with online business, and to make our online business visible, we need online quality traffic.
Quality traffic is defined as a warm or hot lead that is in search of your product and/or service. This qualified lead may be someone who is researching the information for themselves or other people, or may be someone who is looking to purchase your product or service.
The important thing is feel as how you search when you are in the market to buy a something. In other word means that you must posses as a customer.
So ask yourself about this questions and then create the online marketing strategy based on it.
How do you search- from your mobile phone, laptop, PC, or tablet? Where do you go first? Which search engines or directories do you use on a consistent basis?
And the strategy is :
1. Local Directories are the place you need to list your new online business. There are many local directories which have been familiar for years and have high search position. Learn how to register your online business to this directories.
2. Create an ads such as pat per click or pay per view. These are great ways to test your ads both offline and online.
3. Search Engine Optimization. Search Engine Optimization is key to getting your business positioned so when a search what they need, then they can easily find your product by typing in the keywords or key phrases that leads to your business.
4. Do not forget about social media. Social media sites are important for introduce and create your product positioning, and should not be overlooked.
The bottom line is that you need to be as visible as possible to the people who is looking for the product or service they needs. Consider about the main weapons to start doing this. This may takes time and effort, so do the work in high discipline and consistent, and in due time the qualified traffic and loyal customers should come to you.
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