The Importance Of Purchase Situation For Customer

The occurrence of unplanned purchase ever made by anyone, especially in the time to shop at retail stores. Today many emerging types of retail businesses (retailing) including supermarkets, superstores, hypermarkets and discount stores. This type of retail business is providing almost all products of daily needs to shoes, clothes and electronic goods.

Intense level of competition among supermarkets, superstores, hypermarkets and discount stores, requires every retailer trying to offer a variety of stimuli to attract customers to make purchases. For that situation, especially the purchase of the physical environment such as color, sound, light, weather, and the spatial arrangements need to be considered by a retailer, because the physical environment is expected to attract customers to make purchases that are not planned in advance. customers who have sufficient time to search and process them with good information is expected to bring the desires for purchase goods that are not planned.

However, unplanned purchases made ​​customers first consider the needs, values ​​and interest (involvement) in the product to be purchased.