In fact, an offer can vary from two extremes base namely pure form of goods and pure services. Based on these criteria, then the supply of an enterprise can be divided into five categories, namely:
1. Purely physical product
Offer consists solely of a physical product, such as soap, toothpaste, or laundry soap, without any accompanying services or service products.
2. Physical product with support services
In this category offer consists of a physical product that is accompanied by one or several services to enhance the appeal to consumers. For example, car manufacturers have to offer far more than just a car, that is biased includes delivery service, repair, installation and so forth.
3. Hybrid
Offer consists of goods and services that equal portions.
4. Services are supported with minor products or services
Offer consists of basic services with additional services (complementary) and/or material support. For example, airline passengers who purchase transportation services along the way, there are several elements involved physical products such as food and drinks, magazines and others.
Such services require goods that are capital-intensive for its realization, but the main offer is services.
5. Pure service
Offer consists solely of a services. Example lawyer, consultant, doctor, etc.
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