The role of consumer involvement is unique for each customer because it's covered a wide range of factors that will determine his involvement. Like the previous article marketing to review consumer engagement, this time it will peel the role of involvement in an unplanned purchase decisions of customers.
For consumers who are not so involved in the purchase of a product, any brand really is not an issue, what matter is essential levels of satisfaction are met. Lay out affect his desire to buy even though no previous plan, but before deciding to purchase, consumers think in advance by establishing confidence in the brand, to evaluate the brand and decided to make a purchase. If the result of consumer thinking produces low brand trust and brand valuation are not in accordance with her wishes, then the previously unplanned purchases will not occur.
It appears that prior to the purchase of an unplanned happens, consumers first consider the needs, values and interests or consumer involvement. high involvement or low levels of involvement appears to play a role in determining the decision-making.
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