As reviewed in previous marketing article that there are several options segmentation, but what is the good segmentation?. To that end before a segment is selected, then it should determine the criteria that must be met, among others, as follows:
1. Can be measured. Size, purchasing power, and profiles of segments can be measured.
2. Great. segment are quite large and profitable to be served. A segment must be the largest homogeneous group of, has value to be achieved with a marketing program designed specifically for them.
3. Can be accessed. Segments can be effectively reached and served.
4. Can be distinguished. The segments can conceptually separable and respond differently to different elements and marketing mix. If a woman who has been married and has not gave the same response on the sale of perfume, then they are not separate segments.
5. Action can be taken. Effective programs can be formulated to attract and serve those segments.
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