Shopping is fun for some people, because shopping is not only buying and selling activity, but also recreational activity in today's society. Unlike some years ago, now shopping activities not only as a routine activity to meet the necessary items, but often become entertainment shopping activities to eliminate the boredom of daily activities performed.
Customers have various motivations or reasons to shop, but to get the product, customers also view shopping as an enjoyable activity accompanied by one or more activities as expressed by Henry Assael marketing experts that shopping is an activity to enjoy the store environment, track and observe the store bargains, speak the clerk, as well as spending money.
Shopping activities Seems simple, but the truth is therea are complex interactions between various aspects of the environment where shopping is done. so that the activities of marketing strategies are designed to understand customer shopping behavior.
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