Strategies involving the Internet can not avoid technology. The good news, along with the development of technology, all the things that smelled technically have experienced significant growth. That is, even a newbie can learn to use the technology without much difficulty.
Some of the technical aspects of building and operating online stores:
Selection of hosting and servers. This one is very often discussed topic, but also often misunderstood. Many beginners are seeking for cheap hosting because they are all the same. Not so. Cheap hosting only intended for personal websites that are not important whether it will have problems for many hours in a month.
Buying cheap hosting for your site is the same as opening your fancy shop with stalls lined paper. No one will respond to you seriously. If your site is slow, often down and troubled, visitors will go away. Each incident will exacerbate the image, reducing sales and bring complicated issues.
Quality hosting does not have to be expensive. Only by 10 to 20 dollars a month you can buy hosting for small and medium quality.
Content management software and shopping cart. The right choice will avoid endless frustration. The number of options available is often confusing. And depending on a software house for this important decision was not wise.
If you can not decide, try to use the content management application first. The process does not have to be difficult from the beginning. When I build an online store first of all, everything is just text and images. Booking through SMS and email. This method is fast and you can instantly accept orders. But for the long term, this process is not the most optimal and comfortable for customers.
Efficient online store consists of a shopping cart / virtual trolley that can be used by customers electronically. Acceptance of the order and confirmation of payment can be done easily and automatically without your intervention. Of course, customer support is required if there are additional questions from prospects before they buy.
Design an attractive site. Not only interesting, but usable. This means that a visitor should be able to easily use. This aspect greatly affects the number of visitors who stayed on your site and then buy. Templates and themes of good design is not overrun with dozens of boxes and images. A professional designer will know how to create a layout view that works fine, but as the owner of the store you who decides what should and should not need to be displayed.
If you want to save money, there's no harm in choosing an existing template. Maybe with a little modification. Design changes can be made at a later date after you get feedback directly or indirectly from the visitors and buyers. In fact, I do not know any of the online stores that do not change
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