Purchase Without a Plan Decision (Unplanned Buying)

Purchasing decisions of customers without a plan is often done after entering the store, supermarket, or mall. As disclosed by marketing expert on Easwar S. Iyer that the purchase of customer products with no plans made at the time in the store and not a priority at the time before entering the store. In other words as an unplanned impulse buying, the customer purchases made without the prior plan.

Henry Assael added, when customers shop, customers often make purchase decisions in-store rather than put before entering the store. This happens as a result of environmental influences in-store displays, especially factors, the arrangement of shelving, packaging, and the price offered rather than a planned purchase (preplanned purchase) which is a purchase where the customer has set or find out what products will be bought before entering a store.

Consequently, these factors play a role in-store stimuli in influencing purchasing decisions that are not planned in advance. In unplanned purchases, customers tend to rely on the information available in the store and did not occur in-depth information processing.