Facts About the Customer

If you are a businessman and understands that every business is service business, then you should pay attention to the facts of the following customers:

1. On average, companies only hear complaints 4% from 100% of dissatisfied customers. A 96% longer go quietly. And 91% of dissatisfied customers will never return. For companies that people do not understand how to treat customers, this is a serious financial loss. But otherwise this is an advantage for companies who understand how to treat customers.

2. A study about "why customers run" found the following facts:

- 3% for resettled

- 5% as it finds a new friendship in the company or another store

- 9% because of inducements competitors

- 14% because it was not satisfied with the product bought

- 68% due to the indifference shown by the owners, managers, and employees.

3. On average, an unhappy customer will tell the problem to the eight or ten of his friends. One in five dissatisfied customers will tell the problems and complaints in social networking. To fix one negative incident that required a dozen positive service.

4. Seven of the customers who complained would return to continue his business relationship with you after you solve the problems they face. If you solve the problem directly on the spot, then 95% of them will continue the business relationship with you. A customer who is satisfied that the complaint be taken, on average, will tell his experience to five of his friends.

5. To attract new customers, on average, company spent six times more than the time when they put in to retain the old customers. Whereas in most cases, customer loyalty has a value 10 times greater than the money spent in one-time purchase.

6. Businesses that service quality is low, on average only an additional 1% gain new customers and lost market share by 2% a year. On the other hand, businesses that service quality is very good, even "beyond service excellent" , on average earn 12% extra new customers, gain market share by 6% a year and are usually able to set prices high enough.

Those are some facts about the customers that you must concern to make your business survive and even be able to continue to grow.