Maybe there are 1001 ways that our business could be known, but among of them the most important and most fundamental is to spread as many business cards. Why? Because the card itself is the identity of our business, where a small piece of card there are a variety of important information about your business.
In the marketing scenario, cards that can be said to function as one tool in selling or marketing something, whether it be products, services, brands, organizations and even your personal brand. Try to put yourself as a product or brand that is about to be marketed, then the card is like a brochure that will tell you who you are, what your business and what you can sell to them.
A businessman once said, if you are a book, then the card's name is his introduction. To browse the essence of the book, we can view through the preface, although only briefly. Therefore, take some time to have your own business cards seriously because in addition to judging from the appearance, speaking style, and whatever you wear, prospective clients and customers also tend to pay attention to your business card as a complement to your image and identity.
Business cards are the identity element when others ask: "What business?" You no longer need to answer by half in doubt, but enough to give your name card and then explain with confidence who you are.
The business cards it's like packaging, which to some extent determine whether the product is trustworthy or not. Therefore, it is very important in designing business cards interesting and informative in order to generate a positive first impression. And the other thing to also keep in mind that the unique and interesting designs are not necessarily complicated, but should still be impressive simple.
In his “Make Millions Marketing”, Roger Konopasek notice, the charm lies in its cards are cheap, easy (meaning easy to carry) and lively (lively in terms of rich information). All data includes name, position, education, business, contact number, address or anything relevant are exposed in the card. Imagine all important data can be delivered with low cost. However, there are also certain companies that print business cards on CD. Well, it is relatively quite expensive. However, believe the impact will also be commensurate with costs, because the CD that will leave a remarkable impression!
One thing that makes some of us hesitate to give the card is not another name for eastern cultures that forbid anyone to boast product excellence openly in front of our acquaintance. In fact, we ought to be more wise that when receiving or giving a piece of name card should be enthusiasm and gratitude. Thus, you will receive a good respect from others.
Did you have a card?
I asked it, because rarely I meet the professionals who still did not / do not have a business card. According to them, "We are the back officer. Only the front office people is equipped with business cards. Or there is a saying,"My business is still small, so I do not need business cards. "
Indeed, sometimes there are some people on some level that no longer need a business card to explain who they are. Say, Bill Gates or the late Steve Jobs . Bagging without any cards that people will know who they are. But I also believe, before they succeed they must also market their products and themselves through business cards.
So, again I remind you that one of the successful recipe for a quick business known to people is to print business cards and share as much as possible to the right people as well as many! Even if I have to give business cards two or three times to the same person on different occasions. Do not be surprised, as every experienced businessperson who generally hold more than 300 business cards collected from his relations. The more cards you gave to others, will allow your name to be found (at least if one is lost, there are other cards in your name).
Then Introduce yourself and your business through business cards!
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