Know The Players Involved In Your Retail Store Business

As a store owner, you must identify the players involved in your business. There are three players who will determine your success, and you should know them very well, namely customers, suppliers, and employees.

The customer is the source of your income. It is them who are expected to donate your cash inflow and ultimately increase your wealth. For those who only buy once in your store, call them the buyer. As for those who buy over and over again in your store, then that is what is called a customer. Customers are very much higher value than the buyer, because the customer has an emotional bond with your store that causes them happy and comfortable to shop at your store. That is what is called loyal customers. The more loyal customers you get, then the coffers of your wealth will grow and the viability of your store will be more assured. Loyal customers would you get if you apply the "service beyond service excellent".

The second player to watch is the supplier. Less supply store will cause you to lose customers who already have. With suppliers, you must be careful and treat them well. Trust and honesty is key in building relationships with suppliers. Never ever broke a promise to the supplier, and do not also cheating to them. If the term of your payment to suppliers has arrived, get paid somehow. The issue of money is a sensitive issue. Once you lied about the tardiness in the payment due date, you may not be given more credit by them. And this is very bad for your business progress. So the service is not just directed to your customers only, but also to suppliers you should give an excellent service.

The third player you should notice is your employees. Employees are the people you trust at the forefront to face the customer. They are ambassadors for your business. If they behave badly towards the customers, then customers will judge your store has a bad service, not your employees, and ultimately your store will be abandoned by them. Therefore, treat your employees as a valuable asset for your business. Provide training on service, suggestive selling, and impulse buying customers to them for their dealing with customers. Give the understanding that the customer who pays them, not the company. Thus they will feel to own the store and provide the best service to customers.

"Every business is a service business", all the business in principle is to serve. And treatment of all the three players point to one thing that is service. Serve that three key players in order to make your store survive and even rise.