Have you ever bought a car, motorcycle, or other electronic devices? Sure you have. And what do you do before deciding to buy? Yes, you try it first, asking so many questions to the salesperson or customer consultant. This is a good thing and certainly can provide the maximum customer satisfaction.
So, can this concept adapted to a retail store business? In principle it can, and I think this should do. Because retail stores not only sells the product, but it also would “sell” their store brand to be more well known and reach many loyal customers. And this is one of the advantages of offline stores compared with online stores, because it is impossible for online stores to apply these concepts.
For example, the DVD or Blu-ray retail store. Before customers make a purchase, the store provides a Blu-ray sample to customers. When a customer visits, clerk aggressively introduce Blu-ray products to them while visually demonstrating the product. Through this way, the customers would be more reassured about the quality and advantages of Blu-ray products. This is one way for “impulse buying customers”, where customers who initially did not intend to make a purchase finally making it because convinced that they will buying a quality product.
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