How To Get A Small Business Loan

Currently business loans are not only given to companies but also individuals. Some use the collateral, and there is also an unsecured loans. It aims to facilitate and stimulate the public to have their own business. Loans for small businesses are expected to assisting the government in suppressing the rate of unemployment. Currently it is not only banks that can provide loans for business, but also many private companies engaged in business financing.

And how to get a small business loan? In this era of Internet, everything is easy, as well as in the case of business loans. Currently loans can be made online. And it's much easier than conventional loans. In this online loans, what needs to be done is to fill out forms and comply with the requirements listed on the website.

All you need to consider before making a new business loans are :

1. Character: It's about your commitment in making mortgage payments.
2. Capital : Consider the assets you have, whether your loans exceed the value of all your assets or not.
3. Capacity: You have to see how your business trends, comparison of costs and revenues, cost structure (fixed cost, variable cost), manpower, and production capacity.
4. Condition: This is sort of similar industry conditions (whether the risk of small, medium, or high), as well as future business prospects.
5. Collateral: If you make a business loan with collateral, consider and select carefully what assets you want to guaranteed.

In order for your small business loan can be granted, you should be realistic. Realistic means that you borrow the necessary funds, pay the mortgage within your means, and specify the ideal repayment period. If you are not realistic, then your loan will bother you in the future, and even possible - and greater certainty - your business loan application will not be granted.

Healthy First To Run The Business

Any person who manages a business usually are the ones who actively and creatively. They can not pause to rest his physic and his mind. There's always the idea and the work to be done so that the business grew rapidly. With activities that are so dense and relatively without a break, sometimes they become oblivious to time. They eat late, rarely exercise, maybe even eat a small meal without adequate calories. They are not aware that poor physical and health conditions actually can hurt themselves in the future. To protect the health and physical condition in order to stay fit in the present and future, the diet should be maintained. Consider what to eat and calories needed, and even better is by adding l-arginine supplement for healthy lifestyles.

Health is important. So important that it can affect a person's productivity. Businesses will drop its performance due to its owner sickly, especially when they are above the age of 40 years and over. In old age, fear of heart disease, stroke, high cholesterol come to haunt. This is because the body is experiencing setbacks in producing life saving molecules. However, l-arginine may help prevent this productivity setbacks.

The composition contained in the l-arginine is making the need for the molecules in the body can be improved. If the content of these molecules remained stable in the body, then the diseases that haunt these can be avoided, and even life will be healthier. And finally, healthy every time will make the business will remain productive.

Facts About the Customer

If you are a businessman and understands that every business is service business, then you should pay attention to the facts of the following customers:

1. On average, companies only hear complaints 4% from 100% of dissatisfied customers. A 96% longer go quietly. And 91% of dissatisfied customers will never return. For companies that people do not understand how to treat customers, this is a serious financial loss. But otherwise this is an advantage for companies who understand how to treat customers.

2. A study about "why customers run" found the following facts:

- 3% for resettled

- 5% as it finds a new friendship in the company or another store

- 9% because of inducements competitors

- 14% because it was not satisfied with the product bought

- 68% due to the indifference shown by the owners, managers, and employees.

3. On average, an unhappy customer will tell the problem to the eight or ten of his friends. One in five dissatisfied customers will tell the problems and complaints in social networking. To fix one negative incident that required a dozen positive service.

4. Seven of the customers who complained would return to continue his business relationship with you after you solve the problems they face. If you solve the problem directly on the spot, then 95% of them will continue the business relationship with you. A customer who is satisfied that the complaint be taken, on average, will tell his experience to five of his friends.

5. To attract new customers, on average, company spent six times more than the time when they put in to retain the old customers. Whereas in most cases, customer loyalty has a value 10 times greater than the money spent in one-time purchase.

6. Businesses that service quality is low, on average only an additional 1% gain new customers and lost market share by 2% a year. On the other hand, businesses that service quality is very good, even "beyond service excellent" , on average earn 12% extra new customers, gain market share by 6% a year and are usually able to set prices high enough.

Those are some facts about the customers that you must concern to make your business survive and even be able to continue to grow.

Education Funding Source

Education is a necessity, and people has the right to proper education. But as everybody knows, the cost of education in today's time is really high, and increasing every year. For people who could afford it maybe this is not a problem, but for the poor this is a big problem. This is the reason why every nation has an educational program offered to their people. To pursue people dream of having education, government provide federal student aid to help those who interested in school but are less capable of financing.

Most common assistance given by government to finance education is the scholarship. Students are required to fill out several forms that have been provided to obtain the scholarship. But to obtain scholarship is not easy, there are several requirements that must be met.. So is there another way to help finance education in addition to those provided by the government? Yes, there is from the private sector. Today there are many finance companies that help people to fund their education by providing loans for school. These loans may be have easier condition so that everyone can use this facility, which need to be considered is the financial ability to be able to return the loan.

For that, before starting to make a loan, what should be considered is about the amount required, repayment amount each month, and payment period. This should be done in order not to have deficiency or excess. If having deficiency, then it certainly will hassle as same as when not doing a loan. And if excessive, then the fund received will be a bit redundant because usually the excess fund are used for others which just does not related to education. It is better to make a personal financial analysis first before starting a loan.

Proving the Durability of Mens Tungsten Wedding Rings

The buzz about tungsten carbide rings for men is they're virtually indestructible. They don't bend, scuff, break, or tarnish... so they say. I would never "try" to prove this claim with my wedding ring, but I did.

It was the infamous snow ball fight of 20-09. My in-laws were visiting for Christmas when my younger brother-in-law ambushed me. Of course that meant war. Everyone got into the fight, and when it was all over, I was cold, bruised, and ringless.

We scoured the front yard and the street, but couldn't find it. When the snow melted I looked again, but there were no mens tungsten wedding rings to be found. I figured a squirrel or some passerby had claimed it somewhere along the line. So I got a cheap silver replacement since tungsten carbide rings for men aren't cheap.

Late that spring, I decided the lawn was ready for a first mowing. Half way through the front yard I heard a loud "ping" and saw something shiny fly into a bush from under my lawn mower. I ran over to see what it was. It didn't take me long this time to find my wedding ring. And the most shocking part was that it looked like new.

There was barely a hint of the encounter with my lawnmower blade and nothing of the months it had spent sitting in the snow and mud. The finish was still beautiful and bright.

Not everything you read is true -- especially when it comes to claims of "indestructibility". But I'm convinced mens tungsten wedding rings are as close to indestructible as you will find. I don't recommend trying to beat up your wedding ring, if for no other reason than because it's a bad metaphor. But if you're looking for a ring that will stand up to some pretty brutal incidental treatment, I recommend tungsten carbide.

Mens Tungsten Online

770 East Main Street, Suite 117

Lehi, UTah 84043

800-699-8076

Trademark

Brand is an identity of a company that is expressed through a logo or tagline. Brand is very important for business development. With a brand, a product or service offered will be recognized by its customers.

A brand is a collection of properties that greatly influence the purchase. Brand enable consumers to identify products or services that promise specific benefits. Brand raised consumer expectations for quality, price, purpose, and performance. Well-known brand name is the company's most valuable asset. They represent accumulation of consumers experience over the years and high investment in advertising, presentation, and quality.

There are two kinds in brands, which is:

1. Master Brand. Namely a single name and propositions that are used to cover a wide range of different product areas. Examples of the famous master brand is Sony, Canon, Honda, Toyota, Hitachi. Brand can be used for all products manufactured by their own.

2. Individual Brand. Individual brands always contain one type of product to one market, and includes a choice of models, sizes, product, and different packaging formats. Individual examples of this brand for example is McDonald's, KFC, CFC, and other specialized business in a market that is fast-food restaurant market.

In its development, the individual and the brand can become the master brand is executable if the business produces other products or services by using these brands. Similarly, the master brand. To create a brand becomes stronger and segmented, master brand will be followed by individual brands. Example is the Sony Vaio. Sony is a master of the famous brand that is engaged in electronic. To make a stronger self-image, as well as to create a brand that has a market segment in a product, then create individual brand Sony "Vaio" for the computer market. At the mention of this brand is usually individual and be placed after his master brand. Example Sony Vaio, Sony PlayStation, Apple Iphone, etc.

Building the Channel To Creating a Top Brand

Steve Jobs was a phenomenal figure. Whatever he does is always in the news. Understandably, he was the CEO of a highly respected throughout the world. His achievements in making Apple from a company that nearly bankrupt to a company that has a market capitalization higher than Microsoft is really amazing. A business performance that never been thought before by the businessman or investors around the world.

In January 2011, Steve Jobs decided to take a sabbatical as an attempt to treat his colon cancer which have since 2004. Within hours, the stock market immediately reacted negatively. Apple's stock price fell 8% within one day of trading. Wow! This is a very expensive health value. Even health may be more expensive than a president.

Since Steve Jobs returned to Apple as CEO in 1997 after sacked in 1985, he had a variety of innovative products launched. Ipod, Iphone, and Ipad are phenomenal products, which customers willing to queue to buy. This is what made Apple's stock price rose more than 100-fold over the last 10 years. Brilliant achievement of Apple is not just limited to the innovation of its products, but also venturing into business development and services.

Apple has successfully developed its retail network across the world. Steve Jobs realized that all high-tech products has changed, which was originally a tool for productivity then becomes a tool to gain experience. Launched in 2001, then grow very rapidly until 2010. Contribution to total revenue from the Apple Retail Store has reached 20% of sales and about 25% of corporate profits. Apple Retail Store is also shown to boost Apple's market share and simultaneously strengthen the Apple brand so strongly embedded in the minds of customers.

Apple Retail Store starting with the concept of giving experiences. This is different from other electronic products that tend to be concerned with the appearance of the product. Customers are left to try and even perform various activities such as downloading a song or photos. One of the famous concept of the Apple Store is the Genius Bar, which is part of the retail that serve as a learning process for our customers. Genius Bar is indeed one of the attractions and provide the uniqueness that distinguishes the electronics stores of other global brands.

Brands and Distribution Channels

I take the stories about Apple Retail Store is to show a shift in brand building strategy. Distribution channels such as retail does have an important role in building brand. Indeed, the impact is relatively low compared to the conventional advertisements, particularly television advertising. But in the long run, the establishment of the brand through distribution channels will be increasingly important both in terms of efficiency and effectiveness.

Of the various analysis conducted by teams of Business Analys, I see how the importance of distribution channels in influencing the strength of the brand. The brands which became a Top Brand continually seem to be able to combine the power of advertising in shaping the brand and also use the distribution channels as part of brand building.

For the service industry, the strength of this distribution channel was easily visible. Some banks that have strong brand awareness and image are strongly supported by its thousands of branches spread all over the country. Not only the branch of a bank that helped shape the strong brand, but ATM also has an important role. Even today, the brand power still rests on the ATM channel, and not on the ads that usually appear in the conventional media. In the future, other channels such as mobile banking and internet banking will play an important role in shaping the strength of a brand.

Industrial Durable and Consumer Goods

Although the contribution not as big as in the service industry to create a Top Brand, the role of industrial durables and consumer goods channel have started to look real. The strength of the automotive brands is strongly influenced by their channel dealer. Yamaha and Honda for example, by the number of dealers more than any other motorcycle brands look very mighty mastering the market. Similarly, with Toyota and Honda for the car category. The role of these dealers are also increasingly important because they are able to create another channel. It is they who often made exhibitions in various mall or other crowded places. Spare parts industry is also increasingly enjoying the process of establishing the brand through communication in stores that sell spare parts. It also occurs in a variety of brands sold in the shops of building materials.

Managing Channel

In the future, the marketers are increasingly challenged to effectively manage the channel to build the Top Brand. Channel in the future have a diverse role. In the context of the formation of Top Brand, they are also more effective communication source. Channel will help create top of mind.

Aside from being a source of communication, channels are also able to provide the customer experience, especially when they are into the retail sector. And this is very important in creating customer loyalty. Strong channel will also help increase sales. Moreover, when the company start to develop e-commerce in pushing the sale then channel's role will be more dominant. High market share would certainly have made a strong brand and are in the position of Top Brand.

Seeing the importance of this channel, it is the duty of business owner and CEO for more creative creating new distribution channels. At the same time, existing channels should be more optimized. Channel that used to be as a channel to sell, today must play a role in building strong brands. On the other hand, if your business today is part of the channel itself, it is important to more active cooperation with the manufacturers or suppliers to build a strong brand.

Everybody Can Write

A few decades ago when the internet has not transformed into a primary needs of every human being, ideas and thoughts can only be poured into a writing on the paper. Keep sheets of paper up to hundreds to be collected and made into a book. And after the book was made not all people can know your idea. It should be a complicated process so that a book can be published, and certainly needs no small cost.

But along with advances in information technology, where the social media becomes a common thing in human life, the publication of an idea becomes much easier. No need pages and millions of sentences so that your ideas known to the public. Even just two or three words from you, everyone in the whole world can know your ideas. That's the power of a social network.

You do not need to be a popular first to make your idea followed by others. Writing skills were not need a great skill. What do you think, then could be all those who are far away from you can know right away.

Everybody can write. Yes, everyone, not just professors, teachers, writers, or others, can tell their ideas and their heart's content via the Internet. Social Networks like Facebook can facilitate your ideas to share with your colleagues. Blog facilitate you to introduce yourself and your articles to the whole world. No need a publisher agents, and no need to pay too much. You just sit at the computer, and start writing.

Everybody can write, so everybody can do business. Well, the internet is not only easier for you to distribute your writings, but also provide an opportunity to earn income from the writing that you created. In essence, your writing can be used as land for your business. You can write an article for others, reviewing a product, promote someone's else services, and so on. And it certainly paid. No need sheets of paper, it may be only need half a page of paper to make money from this business.

In this era of information technology, the age factor had small effect in writing. A quarter-page article of a teenage boy could be worth tens of dollars. Only from a simple idea, just write! But however, there are also an articles that are considered as a trash and annoying. But the basic principle is that anyone can easily write, whatever it is useful or not.

Then how about you? Whether you are just an avid reader of all? I suggest to you to not just read. Start writing, because may be your writing becomes your new business area. Learn how to do this business and do it right away. Believe me, that there is somebody will pay your writing. Put it out with a perdurable

Know The Players Involved In Your Retail Store Business

As a store owner, you must identify the players involved in your business. There are three players who will determine your success, and you should know them very well, namely customers, suppliers, and employees.

The customer is the source of your income. It is them who are expected to donate your cash inflow and ultimately increase your wealth. For those who only buy once in your store, call them the buyer. As for those who buy over and over again in your store, then that is what is called a customer. Customers are very much higher value than the buyer, because the customer has an emotional bond with your store that causes them happy and comfortable to shop at your store. That is what is called loyal customers. The more loyal customers you get, then the coffers of your wealth will grow and the viability of your store will be more assured. Loyal customers would you get if you apply the "service beyond service excellent".

The second player to watch is the supplier. Less supply store will cause you to lose customers who already have. With suppliers, you must be careful and treat them well. Trust and honesty is key in building relationships with suppliers. Never ever broke a promise to the supplier, and do not also cheating to them. If the term of your payment to suppliers has arrived, get paid somehow. The issue of money is a sensitive issue. Once you lied about the tardiness in the payment due date, you may not be given more credit by them. And this is very bad for your business progress. So the service is not just directed to your customers only, but also to suppliers you should give an excellent service.

The third player you should notice is your employees. Employees are the people you trust at the forefront to face the customer. They are ambassadors for your business. If they behave badly towards the customers, then customers will judge your store has a bad service, not your employees, and ultimately your store will be abandoned by them. Therefore, treat your employees as a valuable asset for your business. Provide training on service, suggestive selling, and impulse buying customers to them for their dealing with customers. Give the understanding that the customer who pays them, not the company. Thus they will feel to own the store and provide the best service to customers.

"Every business is a service business", all the business in principle is to serve. And treatment of all the three players point to one thing that is service. Serve that three key players in order to make your store survive and even rise.

The Term Private Label In Retail Store Business

You've probably been to a supermarket, and you find a product that was given a brand similar with store name. For example, when you visit Wallmart, and finds a bag of sugar branded Wallmart. Yes, that's called a private label.

Private Label or Home Brand is manufactured by a supplier of goods designated by the retailer for the retailer. In this case, brands, criteria, size, packaging design, even the price is determined by the retailer. The advantages of private label is lower production costs than the goods that have been branded, because there are no research cost, promotion cost, or any other costs. The low production costs result in private label goods can be sold at much lower prices than the competitor's price.

Private label has a very strategic part in the retail business because some of the following benefits:

1. Give more choice to consumers, especially for consumers who prefer the functionality of the product rather than brand.

2. Providing value for money is better for consumers because private label produced at low cost, so it can be sold at a cheaper price than the products that have been branded.

3. In market competition, private label can not be matched head to head with branded goods so as to provide good results in terms of margins.

Tips To Maximizing Facebook For Maximizing Your Business

You certainly have a Facebook account. Very funny if you do not have it, because most people use Facebook to fill free time greet your friends or find your friends who have not been heard from. But do you believe that Facebook can help your business?

Believe it! Facebook is not just to fill spare time looking for friendship only, but it can be used for marketing tool in introducing your products and services,and even your brand.

One more thing, that Facebook can be used as a tool for personal branding. Where self-image, excess, and your ability to be introduced to the world at very cheap cost. The goal? Of course to make yourself as a commercial enterprise. If you are an entrepreneur motivator, or maybe a medical specialist, you can use Facebook to gain loyal customers and ultimately increase your financial.

Then how can we make a Facebook account that can help maximize our business? Below are some tips on Facebook for that goals:

1. Personalize Your Profile

You saw your friends on your Facebook. There must be some of your friends who use strange names and sounding "trendy". Your friend's name is Michael, but on Facebook profile written "The Ghost". This is really ridiculous, and this is very bad for personal branding. How could someone else will get to know personally and your expertise while you hide yourself behind the name of "The Ghost".

In order for your Facebook account useful in improving your self-image and your business, then use your real name on your Facebook account. Fill out your profile with frankness, complete with the expertise, educational qualifications, work experience, and areas of your business.

2. Do not underestimate the little things.

Trivial things that you think may be a great thing for people who want to know you. Examples : the profile picture. Do not use funny cartoon photos in your profile picture, you will assume that you use Facebook just to fool around.

Use a your best picture of yourself to be picture profile. If you are a speaker, then use the photos reflect that you are a professional speaker. Use close-up photo. If you sell a product, upload the photo of your products with high resolution so that visitors can see it clearly.

3. Reproduce a friend

Friends who not just any friend. Use the add a friend to multiply friends who potential to your business.

4. Join a group or a Facebook fan page that suits your business and target market

Many people on Facebook might wants to be your friend. But get some friend that potential for your business.

5. Build a personal approach.

Make your Facebook friends feel valued by providing quality comments of their status.

6. Update status.

Update your status with things that are unique that leads to your business, so that your friends are interested to comment or just to “LIKE” your status.

7. Link to your web.

If you have a website or blog, create a status with a link that leads to your blog or website.

8. Manage your Facebook regularly.

No need to spend many hours on Facebook to reply a message or comment. Simply take a little time but routine. Moreover linger logged in to Facebook will interfere your work offline, is'nt it?

9. Create Facebook Fans.

If you have been successful enough to introduce yourself or your business, use Facebook Fanspage to create your own Fanspage. The goal? In order for your Facebook friends to be segmented. And this is the potential source to become your loyal customers.

Those are some tips for maximizing your Facebook account. Persistence and patience is one key to business success. Believe me that Facebook can enhance your business growth.

Graphic Design For Your Business Promotion

Promotion is one part of marketing to get a customers. Business promotion in order to attract the attention of your customers can vary from as simple as a unique brochure, up to a unique cd package design. Your marketing campaign will not be maximized if the promotional material does not attract the consumers. Graphic design is an important part for this purpose. A unique graphic design in your promotional materials will make consumers pay attention to products, services, and even your brand.

Graphic design is very supportive of your business progress. A philosopher said that the image contains a million meaning. Yes, it is true, and graphic design reinforces these words. See the worldwide corporate logos! Simple but millions of meaning, and it is the result of graphic design. With graphic design you can create interesting promotion materials. Company profile with a unique cd package design will make you more confident when doing business presentations. All that can not be separated from the importance of graphic design in making such materials.

So what if you can not afford to hire expert staff of graphic design? Well, you can hire a graphic design consulting company to make a unique brochure or a unique cd package design for you. All you have to do is provide what you want to put in that media. The rest is just trust the company. For make your business bigger, you can ask the consulting company to make a promotion material in a soap package design.

The Importance of Business Cards For Your Business

Maybe there are 1001 ways that our business could be known, but among of them the most important and most fundamental is to spread as many business cards. Why? Because the card itself is the identity of our business, where a small piece of card there are a variety of important information about your business.

In the marketing scenario, cards that can be said to function as one tool in selling or marketing something, whether it be products, services, brands, organizations and even your personal brand. Try to put yourself as a product or brand that is about to be marketed, then the card is like a brochure that will tell you who you are, what your business and what you can sell to them.

A businessman once said, if you are a book, then the card's name is his introduction. To browse the essence of the book, we can view through the preface, although only briefly. Therefore, take some time to have your own business cards seriously because in addition to judging from the appearance, speaking style, and whatever you wear, prospective clients and customers also tend to pay attention to your business card as a complement to your image and identity.

Business cards are the identity element when others ask: "What business?" You no longer need to answer by half in doubt, but enough to give your name card and then explain with confidence who you are.

The business cards it's like packaging, which to some extent determine whether the product is trustworthy or not. Therefore, it is very important in designing business cards interesting and informative in order to generate a positive first impression. And the other thing to also keep in mind that the unique and interesting designs are not necessarily complicated, but should still be impressive simple.

In his “Make Millions Marketing”, Roger Konopasek notice, the charm lies in its cards are cheap, easy (meaning easy to carry) and lively (lively in terms of rich information). All data includes name, position, education, business, contact number, address or anything relevant are exposed in the card. Imagine all important data can be delivered with low cost. However, there are also certain companies that print business cards on CD. Well, it is relatively quite expensive. However, believe the impact will also be commensurate with costs, because the CD that will leave a remarkable impression!

One thing that makes some of us hesitate to give the card is not another name for eastern cultures that forbid anyone to boast product excellence openly in front of our acquaintance. In fact, we ought to be more wise that when receiving or giving a piece of name card should be enthusiasm and gratitude. Thus, you will receive a good respect from others.

Did you have a card?

I asked it, because rarely I meet the professionals who still did not / do not have a business card. According to them, "We are the back officer. Only the front office people is equipped with business cards. Or there is a saying,"My business is still small, so I do not need business cards. "

Indeed, sometimes there are some people on some level that no longer need a business card to explain who they are. Say, Bill Gates or the late Steve Jobs . Bagging without any cards that people will know who they are. But I also believe, before they succeed they must also market their products and themselves through business cards.

So, again I remind you that one of the successful recipe for a quick business known to people is to print business cards and share as much as possible to the right people as well as many! Even if I have to give business cards two or three times to the same person on different occasions. Do not be surprised, as every experienced businessperson who generally hold more than 300 business cards collected from his relations. The more cards you gave to others, will allow your name to be found (at least if one is lost, there are other cards in your name).

Then Introduce yourself and your business through business cards!

Social Media Marketing

Lately we are shown the unusual euphoria in cellular phones (mobile phones) business. If previously people just choose Nokia, Sony Ericsson, Samsung, LG, or Motorolla, now reality speaks another. Consumers rollicking fun choosing local-brand mobile phones even though none of them produced in the country, such as HT Mobile, Vitell, Startech, Mito, My-G, etc., just because of the factor model, completeness of features, and prices offered.

As a marketer, -without even described- certainly already know what the big reason, which is characteristic of the market. It has often been discussed that the domestic market loves to style, so if you can not afford to buy Blackberry, fiddling with the phone like a Blackberry is not a problem. The important thing is style.

The completeness of features also have a major influence on demand for local brand mobile phones. Why? Because consumers thrilled when his cell phone is considered advanced, although not all features are used. But, forget about it. Because there are more influential even than all that, namely Facebook.

Yes, Facebook. This "Ghosts" is quite extraordinary existence. Imagine, now there are approximately 15.3 million people stranded in Facebook. And it still growth thousands everyday. Very fantastic.

On Facebook, which I'm sure you also include one of the float in the "lake" of Facebook, everyone has the same status and rights to convey information, opinions, or whatever, in two directions. All involved can argue with each other freely in the nature of this openness.

Power of Networking

It must be admitted that there is a close correlation between the presence of Facebook and his best-selling local brand mobile phones these days. Booming Facebook as social networking media (social media) has made this nation "crazy" to the praises, disputes, supports, blemish-deprecating, etc.

But in the minds of marketers, that's not the most important. The most important thing is how to take advantage of such this madness be the most effective advertising medium. In term, made up Facebook as social media marketing, which is marketing strategy conducted through the medium of social networking.

Not just Facebook and his friends. Blog, microblog, photo sharing, and video sharing are also included in the category of social media marketing. The reason, they both are "from members to members and from members for all", also is two-way.

The good thing is, because it has huge members or readers, experts assess marketing using social media marketing will be more effective than conventional ways of promotion. Yes, it would be more effective, because:

first : members or readers accessed the social networking media are a lot. If it is still small, it certainly will not be effective. Just like advertising in newspapers or magazines. Number of lint will be special consideration for many advertisers.

Second : the level of market penetration is much easier because everyone now can not be separated from the internet.

Third : low cost through online advertising. Today the internet crammed with advertisements that already has a brand and just begin an expansion. And no matter how it made very easy, do not even need high school to create an image ad and posted in a web.

More Familiar

There is one interesting example in the application of social media marketing that applied computer manufacturer Dell and could be imitated by other companies. Through IdeaStorm (his website), this companies from the United States is to bond with customers, dredge complaints from them, waiting for criticism and advice, also inform any company has to offer.

Because there is no limit anymore on the status of "who the owner" and "who the guests" Dell's IdeaStorm, -producers and consumers can be mixed up in it without insulation- then both parties will gain mutually benefit. Dell can promote their products directly to the target market, or at least to many people who already feel fused with IdeaStorm, so that the intended target completely right.

That was the first. Secondly, Dell can know or receive direct complaints made by consumers. Complaints that later became Dell materials to make improvements. These website is also directing the market that if you have a complaint on the quality of products and others, convey it to Dell directly. Do not go to mass media which more open and tend to be detrimental.

Third, with social media marketing like IdeaStorm, Dell is able to influence potential consumers for being consumers, consumers into customers, customers into loyal customers, and in the end loyal customers are ultimately really fell in love to feel a "beloved idol of this one". If it were so, then Dell just stayed reap the fruit of her love with customers.

I think that's enough examples clearly illustrate how the benefits of applying social media marketing in the future, whether through social networking, website, blog, microblog, or even video sharing. So, along with the development time, approach and get closer to consumers through social media marketing is one other option.

Price Factors in Retail Business

When the products offered to consumers are similar to those offered by your business competitors, and no differentiation is offered by you to the consumer, then the price is a factor to win the competition.

Strategy of using price as a competitive tool is usually done by a retailer who is already very big and very well established. As for small-scale retailers this strategy is less well to wear. This strategy requires a large capital that enables retailers plays with a lower margin for the product they have.

When a competitor sells a product at a price equal to the product you have, then you will be losing consumer. Especially if you have a store that does not have the uniqueness. So this is time to start the price war between your store with your competitors store.

If a retail store has a strong capital and act as a market leader, easiest and usually does is lower the profit margin on product sales they have. The principle is to retain existing customers, although now profit margins is reduced.

While for competitors who does not have big capital, then the thing he does is by the aggressive promotion, whether about the price and the store brands. The principle is to grab as many customers from market leader.

Actually doing the price war is something less good. Why? Because it would ruin the market itself. Competition becomes unhealthy because margins are obtained becomes less and less, and it usually causes hostility among the perpetrators.

In order for this price war does not undermine the existing market, then you should sit down with business people to determine agreement on the minimum margin. Competition changed into something healthier and more intelligent, by competing through quality of service. Business people are competing for each other achieve and maintain customer loyalty. Anyone who can maintain a loyal customer and achieve as much as possible so they can survive.

That is why "every business is a service business", because the service will create customer loyalty, and customer loyalty will make your store survive.

Using Your House Backyard for Starting Business

Everyone says that business need big capital to start a. Well, for me it a bit wrong. Because thinking about the need of big capital for business is the perception that we will do large-scale business. When in fact it does not have to do large scale business. Better business starts from a small scale. Why? For business directly on a large scale is relatively risky, especially if as a beginner. We do not yet have enough knowledge to do business, then directly invest in large scale it might succeed would be very small. And if it fails, obviously we will feel the stress.

To start a business we should learn from the small scale and certainly with a small capital. Gradually, our ability to do business will be honed, and eventually the business will lead to a larger scale.

You can start small business from your home backyard. Suppose if you are interested in the fish world, then the backyard of your house can be used to make a fish rearing ponds. What about the capital required? No need to spend a lot of money. Enough to hire one or two people to make pond, buy a few hundred fish, and a sack of fish feed. Work diligently, observe every action performed, and wait a few months later to harvest the results, and you will be surprised that you get money from the sale of your fish. And you have started doing business.

Thought about business requires a lot of capital must be changed, because it is thought when we normally think and pay attention to entrepreneurs who have been successful. They have a lot of money, national and international companies. What should be considered is the beginning when they start doing business. And you will be surprised that almost all successful entrepreneurs started the business with little capital, even though no capital. There are businesses starts from garage house, rented house, or a small kiosk on the roadside. With perseverance and confidence, they managed to become successful entrepreneurs. Then why can not we? Sure you can. And it can be initiated by utilizing your home backyard.

Critical Factors In Store Retail Sales

Retail store business was going to die or grow depends on several factors. These factors are:

1. Inventory

Inventory in your store is the main reason customers come to visit your store. Inventory is the product or merchandise contained in the store. Availability is closely related to the velocity of money earned by a store. If the inventory on hand is less than consumer demand, then the store will have a sales loss, which where the store lost sales due to stock unavailability. On the other hand, if the store has a lot of inventory compared to the demand of consumer, the goods can not be quickly converted into cash because there is no sale. As a result, the store will incur a loss because of buying the unsold goods. Ideal conditions for an inventory is "just enough", which is products meet all consumer demand.

In the language of retail stores, inventory is divided in several terms, namely:

a. Dead stock: Which is products that never sold and hidden for so long on display or in storage so it can not be converted into money.

b. Slow moving: the products sold is less . In other words this product is still sought but not many. Conversion of this product into cash is very slow. such example in the Blu-ray movie retail stores, which are slow-moving products is a movie collection.

c. Fast moving: it is very salable product. This product is the most quickly converted into cash. The products of this are also called best-selling products, most store earning money is from the sale of this product. such example in the movie retail stores, which are fast moving products is the New Release movies or Box Office.

2. Price

When your store are not sell unique items, meaning that lot of other stores that sell the same goods, then the price becomes the dominant factor in influencing sales. In such cases, the goods must be sold cheaper than the competitor's price in a store, of course, with consideration of profitability.

3. Variety of goods sold (assortments)

Ability in answering the needs of consumers represented by the full assortments are available in stores. The ideal assortments where store visited by many consumers is :

a. complete.

The point is that your store is able to meet all the needs of customers who shop at your stores. If you are selling Blu-ray movies instance, it is said complete assortments if your store can provide all the movies that consumers want.

b. Up to date.

The point is to always keep abreast of current trends. If your store is a store that sells the movie, then your store says up to date if latest film is always available at your store.

4. Customer Service

The next critical factor in sales is customer service. Customer service is not merely friendliness, or alertness clerk in serving customers. Customer service even further is to make how customer be comfortable when they shop in stores and are willing to come back again at a later time. This is the most important factor, because it is not only determines the sales, but also determine the image of your store. Why? Because every business is a "service" business and the best customer service is "service beyond service excellence".

The Importance of Measuring Customer Satisfaction

How many customers can we satisfy? Is the level of customer satisfaction rise or fall? Whether our customer satisfaction is higher than competitors' customer satisfaction? What is the target of customer satisfaction in the future? Without measuring customer satisfaction levels, it is impossible to the four questions above can be answered. Therefore, a business that believes that customer satisfaction is important, it must make customer satisfaction measurement program periodically. The main result of this satisfaction measurement is resulting a customer satisfaction index that can provide answers to that four questions.

Talk about the index, which we often see is a very complicated series of formulas. Actually, this is not always the case. Develop a customer satisfaction index, can use the simplest method through very complicated.

The simple method to construct an index is to use direct measurement based on the answers to the question of customer satisfaction. In this case, to produce the index, it is not necessary to use complicated formulas or advanced statistical analysis. The number of questions can be only one question like "how is your overall satisfaction of product X or service Y or company Z".

It also can be use more than one question. For example, asked satisfaction with the product, ask the value or price is given by the company. After that, the results are then averaged with respect to the weight of each customer satisfaction question.

Scale used to generate customer service satisfaction index usually is 4, 5,6,7 or scale 10. The first criteria of a good scale is sensitivity. Therefore, the scale of less than 4 is rarely used because it is less sensitive or less able to differentiate levels of customer satisfaction. For example, the use of the binomial scale where respondents gave an answer that is "satisfied" or "not satisfied", felt less subtle in distinguishing between respondents who somewhat satisfied, satisfied and very satisfied.

The second criteria is the level of reliability. In this regard, many studies show that the scale of 5 and 7, often have a fairly high level of reliability. With a scale of 5, then customer satisfaction is divided into 5 groups of respondents are very dissatisfied, dissatisfied, neutral, satisfied and very satisfied. Not surprisingly, the scale of 5 and 7, is a favorite relative scale in the measurement of customer satisfaction.

Scale 4 and 6, are usually preferred for customer satisfaction researchers who use the "mailing" as a way to collect data. With this scale, there is no score value of the middle or neutral point. This is intended to avoid the tendency of respondents to the origin of the content and selecting the middle score of the scale used.

Several models of customer satisfaction measurement using a scale of 1-10. With this scale, not given a name to each scale, but both ends are the only score of 1 is very dissatisfied and 10 is very satisfied. The advantages of this scale is a high level of sensitivity. The disadvantage, of respondents especially the level of education is not high, will have difficulty in choosing and often require a longer time scale than the other.

Then how the index is generated? When a scale of 1-5 is used, researchers can generate an index in the form of the mean or average. Use the index with the average value of this simple but less communicative in practice. How entrepreneurs can give an interpretation that the level of satisfaction of the company is 3.6 of a scale of 1-5? What does it mean? Employees will be very difficult to understand. In fact, one way to make this index value is to communicate to all employees so they know their company's position in terms of customer satisfaction levels.

Therefore, the index is often used in the form of top two boxes index is the number of respondents who gave answers satisfied or very satisfied. So, when the index top two boxes stating the 80% it can be interpreted that the number of satisfied customers is as much as 80% and that has not been satisfied is 20%. Such an index more easily communicated. When the scale used is 1-7, refractive index of top three boxes used is the sum of the number of respondents who answered the score of 4, 5 and 6.

In this highly competitive situation, business owners are often interested in seeing the number of respondents who only really satisfied or delighted customers. Why? Because this consumer group was truly loyal. They are who only satisfied, the level of loyalty was only moderate.

Every Business Is A "Service" Business

If you have a store, say cell phones store , blu-ray store, computer store, or any store, or any other business, then in fact you are not selling a product that is available in your store. Your product is only the output of the production only, whereas that determines your income is service, benefits, and advantages provided your store to the consumers.

Do not believe it? Ok, let's look at an example the following case.

In a shopping center, there are two film store side by side, namely Store A and Store B. Both stores are sell and has a collection of the same product, which is DVD movies and the latest Blu-ray. The difference is that if in Store A the storekeepers are provide just a common service, while Store B provide “service beyond the service excellent”. And what happened? Apparently a lot of visitors who come to shop B rather than Store A, and of course the Store B sales is greater than Store A. Why? Because the service performed by the Store B make the visitors feel comfortable to linger and shop at this store. Then eventually they become loyal customers, and customer loyalty is giving high income for the store.

All of that is due to service. Service was the one which determines the sales turnover and the age of your store, not a product that you sell. However the full collection of items in your store, you will be vulnerable to attack by competitors if you do not have a great service to your customers.

This service and this applies not just for business alone. Institutions, organizations, public service, even though the school will be influenced by the service provided. If they can provide satisfaction and comfort to its customers, then the power of word of mouth will make the institution, organization, or school more familiar. Many people want to use their services. But if the service is bad, then the institution, organization or school would be abandoned, and eventually disbanded. Just like a store A that went bankrupt and closed because of competition from Shop B in terms of service.

So whatever you are selling, or even whatever your field of business, know that the service determine the life and death of your business, because essentially all business is "service" business.

“Service Beyond Service Excellent”

In business, you may heard about service, but you probably just heard about the "Service Beyond Excellent Service". In a retail business, this is actually very familiar and may have become a necessity in order to increase sales, even though the name may vary. In theory it may be difficult to explain, but let us refer to the following examples so you understand more about the service beyond the service excellent.

Ok, if you've been visit to a diner or fast food restaurants, have you ever asked or even brusquely ignored by his servant? Yes of course you have, and this is a bad service.

Then if you come to the other diner, then your arrival was greeted with a smile and the servant asks "Good afternoon, please come in, what would you eat?" And you answered: "I want a hamburger." And the servant replied: "Well, one hamburger come soon."Then five minutes later a hamburger is coming. Well, that's called a good service. Sales just simply end there. One hamburger only.

On the next day you come to another diner. Just like in the previous diner, the waiter greeted with a smile: "Good afternoon, please come in. What would you like to have? "And you answered:" I want a hamburger." Then the waiter replied, but this time a bit differently:"Well, one hamburger come soon. What would you like to drink, coffee or soda? "Then with a slight frown you say:"Yes, let me have a cola." Well, actually you only need one hamburger, and you do not need drink a cola because you've taken a drink from the house. But because the waiter asked, giving a choice, then you may be a bit forced to buy one of these options. You feel shame if you answered "I do not need a drink."For this particular case, the sale is not only limited to a single hamburger, but coupled with one glass of cola that actually you do not intend to buy before. Customers ego is involve here. This called excellent service.

Then on the other day you try to visit another diner. You and servants makes dialog such as the following :

The waiter (with a smile): "Good afternoon, welcome to the diner X. What would you like to eat ?"

You: "I want a hamburger."

Waiter: "Good. One hamburger come soon. What would you like to drink, coffee or cola?"

You: "I want a glass of cola."

Waiter: "One hamburger plus one glass of cola."

A few moments later the waitress returned to ask: "Excuse me sir, this afternoon we had apple pie that had just lifted from the pan. Maybe you want to try it ?"

Then you thought for a moment, and then said: "Well ok, I want to try the apple pie."

Finally the waiter closed the conversation: "Good. One hamburger, one glass of cola plus one apple pie are coming soon. Thank you."

Try to note the waiter dialogue. Actually you only intend to buy a hamburger only, but the waiter trying to offer another product to you, and you end up buying 3 types of products, which is hamburger, cola and apple pie. Well, the sales of the store increases as the servant ingenuity in making a sale.

Sales increased through a variety of ways and take advantage of all opportunities. And from the forth diner example above, the waiter took advantage of opportunities to increase the sales. Was quite up there? Not yet! In the fourth stall you feel you have served well, and felt that the diner is as if they know exactly your needs. That diner has been pampering you. The next day you return to this diner, as well as the following days. In other words you have become a loyal customer to this diner. And this is what is called the service beyond excellent service.

So in essence, the service beyond excellent service is a service that exceeds expectations of people served. In the service beyond excellent, your business is "buying" the heart of your customers so they become loyal customers. If you already have loyal customers, then you do not need hard to find sales income, and no need to bother or fear of competition with the competitors, because your brand are already embedded in the hearts of your loyal customers. With service beyond service excellence, it is difficult for loyal customers to migrate shopping to your competitors, because they already feel comfortable with your store.

Have a Dream In Developing Your Business

Do you believe that successful people started the success from a dream? Yes, you should believe it! So many evidence proves that a person's success starts from a dream. Wright Brothers dreamed that man could fly, and today we know airplane. Alexander Graham Bell had a dream that people can speak from a distance, it creates a phone. Mark Zuckerberg had a dream that all people around the world to greet each other and become friends, then comes up Facebook that is now being a global business network. All of it starts from a dream!

So if you intend to succeed, then have a dream. Make dreams as high as possible. There are people who argue that “Don't dream too high because if it is not achieved then you will be stressed and crazy." Believe me, that is incorrect! Because people are stressed and crazy is because they are desperate, disillusioned at the state and give up on the go. But if you work hard, persevere, and never give up, you will not be stressful. Quite the opposite the success will come to you.

If you notice, a dream creates the motivation for you. Since you have a dream then you will have a purpose. You will exert every effort to achieve that goal. Failure need not to be sad, failure is a valuable lesson for the more achieving in business and fix errors. Thomas Alfa Edison needs many times of failure to produce a perfect lamp.

Similarly in business, you should have dream to be a world-class entrepreneur. You can be the people like Bill Gates, Steve Jobs, Rupert Murdoch, or other great people. That's fine, having a spirit like that then you will be more motivated in developing your business. Even if till the end you do not being like those successful people, at least you'll have the satisfaction in work, and satisfaction will be paid that you do not think. It's not as much of their remarkable success, but this is much better if you do not have a dream and not motivated.

Therefore, have a dreams for your success, and never laugh at someone else's dream.

Leading By Example

You must have grumbled when ordered by your leader. In your heart says "This person usually always ask, can not be done alone !" Well, have not you? Admit it! Actually it is a natural thing from a subordinate who feels employed and ruled continuously. He was irritated, bored, and tired as if he think that the leader is only ask without the slightest to do technical work. And when there is a subordinate think like that, then in fact the possibility of leader is that he actually did not get anything, so to cover his weakness, he used the power he has to always ask his men. And this is a very poor leadership.

Actually there is one way that can make subordinates do not think like that, even so subordinate do more hard-working and loyal to the leader. The way is called leading by example. Many things are included in leading by example, that when a leader into the field to work together, showing good attitude and example to his men, comply with regulations issued by an institution or organization, etc..

In principle, leading by example is a way to spread the influence of a leader to his subordinates. And the way is to show the ability and expertise to his subordinates. From the performance capability of this, the leader expects a credibility and charisma in front of his men.

Is this called arrogant? Not really, because in a situation where a leader must be able to control others, then they need charisma. And leading by example is one way to obtain such charisma.

Leading by example also shows that the leader is indeed capable of doing a job. So when he ordered the others, then he is not regarded as someone who can ask only , and not yet tested the ability of the field.

Leading by example is an effective and easy way to gain sympathy and loyalty of subordinates. Of course they will be loyal because they feel confident that their leaders have the technical ability better than them. And they will be sympathetic because they were convinced that their leaders appreciate and respect them.

Called the easy way because it does not require specific expertise. It takes just a willingness to plunge into the field at every opportunity. And when the opportunity came, then the leaders will demonstrate his abilities in public. And sooner or later, he would obtain a positive credibility and charisma. Leading by example could contribute in making a good team work.

4 Elements That Can Be Used Leader To Influence Others

Hersey said that leadership is an attempt to influence another individual or group. A leader must integrate four elements had to be able to influence the behavior of others. The four elements are: the power of self, Authority owned , personality traits and social skills.

Power of Self

This means that the strengths of all forms of the advantages possessed by a leader personally. For example good at communicating, thorough, agile, expert in a technical field, and so on. The power itself is very supportive in the smooth him to lead his subordinates. Strengths possessed by a leader is supposed to be shown to any subordinate, and intended to enhance the credibility of him as a leader in the eyes of his men. In addition, the strengths are shown to help smooth and speed the work of an organization he leads.

Authority Owned

It's automatic, every leader must have certain powers that are not owned by his men. Examples for sure is the authority in decision making, and give orders. Every leader has the right and may even be in a certain condition required to take a decision or action of a thing in his organization. This authority will have to be harnessed and used as appropriate. In the case to influence others, the authority will sometimes be used for things that are forced to subordinates. Examples of just such an employee that feel reluctant to do a job, then to make the job is done, the leader uses his authority to command that employee to do its job. And this is coercive, which sometimes men not voluntarily and wholeheartedly for doing the work that was ordered.

Personality traits

Personality trait of them are arrogant, patient, grumpy, thorough, and so on. These personality traits can influence not only others, but also affects the soul of the organization he leads. And indeed the personality of an organization is a reflection of the personality of its leader. Therefore, if an organization changes leaders, then it is usually also changes the character of the organization.

Social Skills

Leaders who are good along with the people and his men would be more easy in finishing a job in the organization compared to a leader who more quiet or keeping distance with others. Why? Due to the versatility the leader indirectly opened himself and introduced his personal character to be accepted by others. And when they already knew him, the wily leader will issue his mind ideas to influence others. Not to bad influences of course, but it is the influence that can facilitate him in completing his work.

That's four things that can be used by a leader to influence others. No best of them, all have their advantages and disadvantages of each. But the ideal is when a leader can use the four points in influencing others, and all this is true both for business or non business organizations. So, what is more fit you are using to influence others? One of them, all, or a combination of these?

Leader: Between Exist And Not Exist

Within an organization, be it in the company, institution, or an association, the existence of a leader is vital. Character and style led a leader will greatly affect the performance of every member who joined in the organization. Leadership is important in organization.

It is true that every leader that no one is perfect, there are the weaknesses of every leader, although a bit. However, intelligent leader is a leader who can cover up weaknesses by maximizing the power he has. So what if the leader in an organization can not issue a strength or perhaps even more weakness? Then wait for the destruction of the organization.

In one organization there may be a leader who says "between exist and not exist".

Said to exist as a physical fact and the structure,there is a leader, but the leader has been found not exist because it does not contribute at all to the organization. No decisions are made, there is no direction to go, and do not understand the environmental conditions of men and institutions. In other words, the existence of these leaders did not affect the progress of an organization. Organizations are left adrift in the uncertainty of not knowing the objectives to be achieved, even strategic instruction was not there at all.

If an organization has leaders who are "between exist and not exist", so watch the destruction. Because sooner or later its members will slowly leave his concern for the organization. Great ideas they have only limited ideas without execution because fettered by uncertainty. And in the they will lazy to work, despair, individualism, no team works, and egoism will upon them.

Leaders must have good attitude and communication, because attitude and communication is important in organization. A good leadership is a leader who is able to control and mobilize all of its members in achieving the vision and mission of the organization. Leaders who will be respected by his subordinates is a leader who can deliver a decision for its members, and they are not afraid of making decisions. Because in principle, better to have a decision in the organization even though it's wrong when compared to no decision at all.

There Is Always An Opportunity To Make A Business

You may have heard people say that "Business is great need of capital," or "Currently there is no opportunity to do business". Yes, most people would comment like that. However, it is not true one hundred percent. The entrepreneur believes that with foresight, intelligence and perseverance then you can start a business. Problem capital? Not the main thing. Opportunity? If you are observant, there will always be opportunities to start a business.

Maybe you would not believe one hundred percent above statement. But try this. Nowadays people are familiar with the world of internet and social networks. In fact, you might spend every day at least one or two hours to perform social network activity, be it through facebook, twitter, or anything else, and you do not make any money. If you are observant, actually it is a business opportunity, and do not need big capital. How can it be?

This time has been developing many Internet-based business as a medium to approach potential customers. Example is the online retail store. Do you need a big capital? Not really. In fact, maybe you can make money without capital. You can just be an online marketer promoting other people's products through the Internet. If there are consumers who are interested in these products, you just ask the owners of the product to be delivered to the buyer's address. You only accept payments from buyers alone. And you'll earn from the difference between price of goods you sell and the real price from the owner of the goods. This is the sophisticated business opportunities in the era of information technology today.

The point is when you are keen to see something that could be money, then in fact that's business opportunities. No need to imagine a large scale, because it clearly needs a large capital, and anyway it probably will not succeed. Think that a business is to obtain the money flowing into your pocket, although a little but sustained. Yet over time would also be great.

Once you are keen to see opportunities, increase your knowledge associated with these opportunities through the exercises, reading business articles, or ask the person who first knew. After that, be consistent, focused, and diligent in the explore these opportunities. Do not give up easily, as fortune would soon come when you have been at the right time. And it's the right time you can not predict.

Yamaha V-ixion : The Giant Killer

Since its initial launch on May 12, 2007, the public interest against the Yamaha V-Ixion has been very enthusiastic. Evident from the thousands of customers who lined up to get this product since February 2007. Why Yamaha V-Ixion is so successful reach the market and beat competitors like Honda Tiger? This is the answer

Before beginning production, Yamaha V-Ixion positioned itself as a motor sport for people who are young at heart. Before Yamaha V-Ixion compete to reach this market, there are already first Honda Tiger in this market. It was Honda's Tiger dominated the youth market of motor sport, and relatively no competition. This is what makes the Yamaha feel have a chance to reach that market, because according to the rules, some competitors will be a greater chance of success.

However, positioning is not one thing that makes this product a success. Advertising also plays an important role. Yamaha V-Ixion ad launched far-distant days before product release, either through word of mouth, or below the line. Why advertising is launched before the product release? Because it is important to socialize and find out the public interest, so that production targets to serve the consumers can be met.

It is not easy to market a new product that has been monopolized by other products, but with the right marketing strategy, then the monopoly can be defeated. Reflecting the Yamaha V-Ixion case, then in fact those of us who are and will be doing a business, need not fear the competition. By knowing the strength of our product will, weakness of competitor products, there will always be opportunities for our products in order to reach the market. The important thing to think about the right marketing strategy from scratch. Which segment you position your product, then how to deliver and introduce your product, and do not forget to think about what services you can provide to consumers, and different from our competitors. The latter is a process. The process here is that the steps in the delivery of products until to consumer has been through a groove so that no systematic errors in every department of corporate communications. The products will reach consumers must be believed to have experienced the touch of every department in the company, such as the production, marketing, sales, etc.

Do not feel inferior to the products you have than competitors product, just the opposite is the mix of products so that you have prepared in the fight reached the market. Who knows your product is "The Giant Killer".

Tips To Keep Your Presentation Interesting To The End

What's the first time you prepare when you do a presentation? Yes of course, a deepening of the material. It was a very amusing if you have not mastered the material when it will make a presentation in front of many people. You can be bruised. Therefore you must have prepared all things for all the questions you can answer. You should understand about simple communication skill.

But when you enter the battle arena, namely the presentation room, a sense of nervousness began to emerge. Especially when you see that the participants who come are a CEO, nor the people of the same level of director or manager, you may have experienced when all the things you do prepare to be lost some where.

Not to mention when you start talking, the response was less appreciative audience. They expect you to finish the conversation, because saturating. And you were actually hoping that your conversation be completed soon. You lose before the match!

So what should be done to deal with this? These are some tips so you do not lose without a fight.

1. Know your prospective audience

Sun Tzu said: "Know your opponent before you fight". Yes, if you do a battle, the function of intelligence is very important to recognize the enemy in formulating a strategy battle. Then what its connection with presentation techniques? Try to imagine, if you do a speech in front of the kids do need to use a difficult language? Of course not. If your audience is children then of course you will use the language of children. The language used in making presentations to managers is different from the language used to its staff. Then know your audience first.

2. Calculate the time to talk

It is important that you not too long in front of an audience. Moreover, too many words will cause the listener to be decreased arousal, and ultimately your message is not conveyed. Use a brief but clear language. If you are using Power Point media, preferably no more than 5 minutes to explain every slide. Your message should send effectively, and you should have a right time.

3. Play the intonation of speech

Do not use a flat intonation in speech. Use up and down intonation so that it can invite the listener passion. Analogues? If you listen to a song, of course, you will be getting carried away when the song was sung in a voice up and down and tunable. Imagine if the song you hear is flat!

4. Use your body language

Do not sit when you speak. Nor should stand like a statue. Move, but not too excessive, just naturally adjust to the content of your conversation. Why is this important? Due to the move, this will make you more relaxed. What you say can flow perfectly. Then using body movements to make a statement that disclosed will be more easily understood by the listener. Body movements that you do will also make the eyes of listeners follow your movements, and this will avoid the sleepiness that usually come over to the listeners.

5. Use a joke

Comedy can break the ice. Use little phrases that can invite the laughter of the audience because it will make the listeners remain concentrated listening to your voice. But do not to much because it may wasting time and it will also disrupt your credibility, so you are considered as a comedian who was doing attractions. Use the joke at the right time and place.

If you are a novice presenter, it is not easy to implement this tips when you make a presentation. It takes time to acquire the style of presentation that you would expect. Practice diligently and take every chance of doing a presentation or public speaking to get a high number of flying hours. The more often you speak in public, then you will get trained, and you'll find your own style of speaking so that your message can be received well by the listeners.