Yamaha V-ixion : The Giant Killer

Since its initial launch on May 12, 2007, the public interest against the Yamaha V-Ixion has been very enthusiastic. Evident from the thousands of customers who lined up to get this product since February 2007. Why Yamaha V-Ixion is so successful reach the market and beat competitors like Honda Tiger? This is the answer

Before beginning production, Yamaha V-Ixion positioned itself as a motor sport for people who are young at heart. Before Yamaha V-Ixion compete to reach this market, there are already first Honda Tiger in this market. It was Honda's Tiger dominated the youth market of motor sport, and relatively no competition. This is what makes the Yamaha feel have a chance to reach that market, because according to the rules, some competitors will be a greater chance of success.

However, positioning is not one thing that makes this product a success. Advertising also plays an important role. Yamaha V-Ixion ad launched far-distant days before product release, either through word of mouth, or below the line. Why advertising is launched before the product release? Because it is important to socialize and find out the public interest, so that production targets to serve the consumers can be met.

It is not easy to market a new product that has been monopolized by other products, but with the right marketing strategy, then the monopoly can be defeated. Reflecting the Yamaha V-Ixion case, then in fact those of us who are and will be doing a business, need not fear the competition. By knowing the strength of our product will, weakness of competitor products, there will always be opportunities for our products in order to reach the market. The important thing to think about the right marketing strategy from scratch. Which segment you position your product, then how to deliver and introduce your product, and do not forget to think about what services you can provide to consumers, and different from our competitors. The latter is a process. The process here is that the steps in the delivery of products until to consumer has been through a groove so that no systematic errors in every department of corporate communications. The products will reach consumers must be believed to have experienced the touch of every department in the company, such as the production, marketing, sales, etc.

Do not feel inferior to the products you have than competitors product, just the opposite is the mix of products so that you have prepared in the fight reached the market. Who knows your product is "The Giant Killer".