You might have the desire to do business. And business that you run is to open a store. If you are hiring a retail consultant to build a small shop, it would require no small cost. But you are confused and will be trouble if there is no place to ask questions in preparation for opening the store. Here is my attempt to share about things that have to be prepared in the opening of a modern retail stores, not traditional anymore. This is taken from my experience in making a specialty stores in a few years back.
Things that must be prepared to open the first store is:
1. Place
Certainly the difference between offline retail stores and online retail store is that online stores does not require a place.
On offline stores, you should have a place to do all your business activities. It might be owned by yourself or by rent. If you decide to rent a place, then you should find a place that you think is strategic to sell your products, whether it will be in a shopping mall, or alongside a road.
2. Product
Of course, what would you sell if you have no products? Prepare the amount of your product as accurately as possible. It should not be over stock even more low stock, because the amount of goods you have will determine your store appearance. If you have a lot of budget and lack the ability to lobby communications, you just buy it in cash to the supplier for the supply of goods. If you are good in business communications, and happen to have a limited budget, use your communication strengths to lobby suppliers to be owed first in the provision of merchandise. But remember, if you do the lobby, you must uphold honesty and trust, because that is the primary key in this business.
3. Employee
You should not have a lot to recruit employees. Adjust to your needs and of course in accordance with your financial planning business. Things that must be considered in recruiting salesperson are:
a. Appearances.
Who says the appearance is not important? Very important. The logic? How would you feel if approached by a beautiful and fragrant woman? Glad is not it? Customers also feel the same. I'm not saying you should looking for pretty salesgirl, but at least your employees must be willing to be taught and able to improve her appearance.
b. Confidence
Being a salesperson is not a trivial job. In contrast, your store survival depends a store clerk. Being a store clerk is not just in order to keep the goods not be lost, or just serve people who want to buy. Far more important than that. A clerk should be able to gain a loyal customer. For making a loyal customers, then they should be served with excellence. And service will be excellent when your employees have a high confidence.
c. Skilled
Don't hire a lazy person, but a skilled one. This allows you to carry out activities at the store.
4. POS Systems
The next thing must be prepared in opening a modern retail store is to prepare the POS. Pos is the abbreviation of Point Of Sales, which is a set of computers used to process the trading transactions at the store. Is it necessary? Of course, this is the preparation of a modern retail store, not a traditional store! POS is not only to process transactions only, but will also be used as a data source to perform analytical work such as sales analysis, customer effectiveness, productivity per transaction, etc. Everything was advanced, no need to use the record books that might take up much room. Standard POS for stores are computer monitor, customer display, CPU, barcode scanner, and printer. If you believe that your store will be crowded with visitors? You can use 2 or 3 POS at once, but if you are not sure, simply provide a unit only. And do not forget, give training to your employees and create a standard operating procedure so that the transaction does not have errors.
5. Displays
What you see when you visit a shopping mall. Stores therein displays their products with beautiful and neat. These are made not in vain, but have certain rules and techniques, and it was called display techniques. Display technique is important to attract customers visiting your store, and as a supporter of impulse buying customer. Standardize your display technique, and socialized to all your employees. display technique also includes your interior design. Create a design of your store as attractive as possible, but also not too crowded. Feel when you act as a customer, what would you get when visiting a store? Convenience.
That is 5 things to prepare in opening a modern retail store. This is just the first step, not yet the retail management. But as time went, I am sure you will be more proficient in managing the store. And if you are already proficient, get to share your retail knowledge to others, because it will further increase your fortune.
Good Luck!
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