In this millennium era, soccer is not just a sport to cultivate the body to remain fit. Like the NBA or NFL in the United States, soccer is a sport that has become an industry. The difference is that basketball and football is only popular in the United States and less bite in the world, then soccer is the most popular sport in the world.
European Champions League is the best soccer league in the world. A variety of elite European clubs involved, and compete every year for the title. Why is competition for the champion in the European champions league so fierce? Is this merely competing for prestige? For the players or team managers may be yes, but for a club and club owners are more than that. Total prizes worth millions of euro may still arguably too small, because there is a greater goal, namely to increase the brand of a club. Why brand a club is the main thing? Because soccer is an industry! a business!
Brand Image. That's the main thing that must always be maintained and always enhanced by any business whatsoever. In European soccer, champions league is the media to enhance brand image which is of course, the name of a club. Manchester United, FC Barcelona, FC Real Madrid, AC Milan, FC Bayern Munich, etc. may be in the eyes of soccer fans is just a club name, but in the eyes of club owners and employers that are trademarks. Field effort to scoop up the coffers of euros.
Many of the effects that arise when a soccer club won the champions league. Try to note the club FC. Barcelona. This club is a soccer club from Spain who won the champions league in 2010 and 2011. Currently the club's shares being a target for every dealers. Compare with let says 10 years ago. And the price ? Became higher and higher.
Just share value? Of course not. By winning the European Champions League, the FC. Barcelona fans is increasing. And look at the benefits obtained when FC. Barcelona sells merchandises to fans around the world! Millions of euro. See also the selling price of the players belong to FC. Barcelona! The price is exorbitant! And if you have a son, you not only enough to pay with hundreds of euro to put your son to FC. Barcelona soccer school, unless you're lucky your son is ogled by a talent scout club. It could be free!
That is why the European Champions League is not just competing for prestige, but is also as business competition is illustrated through a soccer competition. Keep practicing to improve deficiencies, weaknesses observed opponent, attacking at the right time, and resounding victory. It is very synonymous with business competition, to reach and win customers. And if you win the customers, then market shares remains in the grip of the company.
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