Life and death of a business is through the sale of its products. Therefore, each company must have its own techniques in terms of making a sale. By that every human resources involved in it must understand the sales techniques.
In conducting sales techniques, not just knowledge and skills that are used, but also must possess the mental attitude so that sales could reach a maximum effort. Ironically human resources that owned sometimes has a mental attitude that is not so high in serving customers, making sales techniques can not run. This may occur due to embarrassment or fear of unwarranted, or perhaps because of lack of confidence.
Modern retail stores are very important as part of marketing. This is evident from their participation in absorbing a number of products owned company. Therefore selling as part of marketing is a major part in the life of a business. Many ways are done by a company to increase sales of its products. The fact that there is the stores that originally was hope for the company as an outlet for distributing its products, falling one by one because it is not managed well by the owners.
Satisfied customers will continue the relationship with the satisfactory store, while providing long-term profits to the owner of the company. Because satisfied customers will make repeat purchases and recommend to others to buy at your store. This means that store must maintain a customer satisfaction continuously, which in the end the customer not only as an "object" but it would be a "partner" business. Linked to the concept sale at a store, each employee was expected to serve customers the best so it will show the continuous purchase and a good view of the store. One thing to do to make this happen is the company / store owner gives its employees the knowledge to sales techniques.
Empowering a store to be sustainable as a company marketing activities should be considered, because it does not only to serve consumers directly, but also is spearheading to distribute products that are owned. Because of it, in order to well developed , then the concept of aggressive marketing is needed to obtain the maximum earning so that the target company can be achieved. There is an interesting method that can be observed when conducting the sale in a store. The method is called Suggestive Selling.32HNQMFBWK5Y
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