Is It Hard To Reach Loyal Customers ?

Ability in capturing the consumer directly is a task that must be performed by store employees who are the front line in a retail business. Therefore the leaders in this section shall have ability to analyze themselves and their environment (SWOT Analysis) to be able to support the company's survival.

Everyone can be consumers, ranging from children, adolescents, and adults, but what matters is their purchasing power. Requirement that he hoped would be in accordance with purchasing power. Therefore, ideally to get consumers then the store must adjust their purchasing power. In the entertainment retail stores, such as music and movie store, the situation was more complicated when compared to retail stores engaged in the field of primary needs. This because entertainment is a secondary requirement, where this requirement will be met if the primary needs (food, clothing , boards) have been first met.

In terms of techniques to reach customers, of course, music and movie store with basic needs store are very different technique. An entertainment retail stores might be more aggressive in doing product offerings when compared to the primary needs retail store. Why is that? Because music and movies highly dependent on the tastes of consumers. And this taste can be satisfied if the primary needs are met. It is very important for employees in the store to have the ability to design impulse buying customer.

Not only impulse buying customers, the ability to analyze customer, product knowledge, and skills of employees in suggestive selling is an important factor in order to create a sales transaction.

And one more that is not forgotten, that is excellent service. Transactions that we expect certainly not the only one time transactions, but continuously transactions, in other words we expect that retail stores have a loyal customer. And customer loyalty is strongly influenced by the service performed by the employee.

So was it difficult to gain loyal customers? The nature of human beings who love the beauty, cleanliness, comfort, and satisfaction is a basic philosophy in creating a loyal customer. As long as we understand and do the third thing which is impulse buying customer, suggestive selling, and customer service, then the answer is not difficult. This three things are united that can not be separated to maximize the sales of a store. Stores will be more leverage in reaching its sales target if it has a lot of loyal customers.