Calculating Customer Effectiveness To Increase Your Store Earnings

Effectiveness is a measure that gives an idea of ​​how far the target can be achieved in the quality or timing. The greater the percentage of targets that can be achieved, the higher the level of effectiveness. Effectiveness means the accuracy of the target.

At a retail business, the customer effectiveness means that the accuracy of store strategy in reaching consumers who come to shop at his store. This means that increasing the effectiveness of the customer means that an increasing number of buyers. The formula used for Customer Effectiveness are:

Here is an example calculation of Customer Effectiveness

If in September, Store X, an edutainment store is visited by 400 people, and the transaction occurred as many as 200 people, then what is the customer effectiveness in the store X in the month?

Answer:

Value of 0.5 means that the number of visitors who do transactions is 50% of the total number of visitors. Or it can be said that every day in September, the average sales transaction is 200: 30 days = 6.66 ~ 7 pieces of the transaction.

Productivity per transaction if the same value, then the store can increase his earning through increased Customer Effectiveness, namely increasing the number of buyers. And buyers can increase if the number of visitors who come are also increasing.

Speaking about the number, then we are talking about quantity. Value owned by a default value based on the quantity is arithmetically. The value obtained is strongly influenced by conditions that occur and mental attitude contained therein.

At the modern retail store business, increase the number of visitors means adding arithmetically count which is affected by the treatment store in empowering man, material, method, machine and environment. This is where the marketing will work. Through SWOT analysis, then the store will create a strategy to attract the public to visit his store. Some examples of common strategies is made by a store to attract visitors, include:

1. Gave excellent customer service.

2. Creating, maintaining, and improving convenience store.

3. Making changes to lay out the store

4. Conduct promotional programs.

5. Perform product demos.